Overview:
Founded in 1907, Toccoa Falls College is a Christ-centered educational institution that prepares men and women for vocational and professional occupations. The college is located in the foothills of the northeast Georgia mountains.
Directive:
When Toccoa Falls College approached the Whiteboard Network about a possible shift in brand presentation our team was overwhelmed with the tight-knit community that is Toccoa Falls College. The institution desired for a web presence that would encompass the beauty of the surrounding area and culture of the community. The main goal of the website is that it would encompass clear opportunities for prospective students, current students, and the alumni of Toccoa Falls College.
Solution:
We captured the beauty and culture of Toccoa Falls College mainly through high-impact imagery. The centerpiece of the campus is a 186 feet waterfall (six feet higher than Niagara) that we decided to plug-in as an HTML5 video on the homepage. Once launched, the website gained more unique visits in one day then it had the previous twelve months. Also by enveloping a holistic strategy for social media implementation, Toccoa Falls College continues to gain traction through consistent content output.
