Overview:
2POLARITIES is the response of a special education teacher who was diagnosed with manic bipolar disorder at 57 years old after struggling his whole life with something he could not articulate. His life changed in one moment, but through encounters with people all over the world who are living with and have been impacted by bipolar disorder — he decided to create an outlet of hope with a collective voice that raises awareness through real stories and people.
Challenge:
Building something from scratch is not easy. The Whiteboard Network was tasked to produce a new awareness campaign and platform that engages audiences impacted by bipolar disorder.
Solution:
The identity utilizes two typefaces merged together symbolizing the nature of bipolar disorder. The background of the website was donated to us by Richard Mohler. Dependent upon Web 2.0 strategies – the Whiteboard Network continues to work alongside the 2POLARITIES team in serving as a voice to those impacted by bipolar illness.
