Overview:
Lee University is a private, comprehensive university located in Cleveland, Tennessee, in the foothills of the Appalachian Mountains. Lee is emerging as a leader in higher education in the southeastern region and was ranked in 2010 in the “Top Tier” in the South by U.S. News & World Report (Comprehensive Medium-Size Universities). Lee is also ranked by Princeton Review’s “Best Colleges” and is now one of the 141 colleges named Best in the Southeast. The university’s growing reputation as a quality institution can be seen in the high caliber of faculty, students, and friends who are drawn to the campus.
Directive:
In February 2011, the Whiteboard Network was selected to lead design for the next phase of Lee University’s website. Through select social media strategies, high-impact imagery, and distinct user pathways the new design focuses on left-brain and right-brain information interpretation. The user experience must allow for desired content to be viewed quickly.
Solution:
Our vision for the Lee University website was to allow the campus and community to speak for itself through high-impact imagery while keeping in mind a wide demographic that would be utilizing the website. We created a website that is very clean and relies on usability as it’s core strength. The design is driven towards user pathways that include current students, prospective students, and an extensive alumni network. Through strategy, web, promotional and collateral material, we have and continue to serve Lee University.
The new Lee University website will launch in Spring 2011.
