Overview:
Pathway Press is the Church of God’s (Cleveland, TN) publishing house and has come a long way since being founded in 1910. Pathway Press desired to reach the millennial generation through a new brand initiative.

Directive:
The Whiteboard Network was commissioned to conceptualize and lead the next generation initiative. By integrating relevant content, social media, and an online forum, the brand integrates traditional resource platforms with Christian praxis and dialogue at the core of the interface.

Solution:
Through interviews, case studies, and research on trends of a new generation -the Whiteboard Network named the brand, statement(s). With an emphasis on the plural the name simply means that Christians are called to reflect truth in all things. Each resource is a statement of faith, hope, and most importantly, love. We enveloped the concept from the ground-up and continue carrying the mission forward alongside the team at Pathway Press.

Launching November 2011